NEWS

On October 20 (Beijing Time), the China (Sichuan) - New Zealand Economic and Trade Cooperation Matchmaking Conference was grandly held in Auckland, New Zealand. Led by Jin Lei, Member of the Standing Committee of the CPC Sichuan Provincial Committee and Director of the Organization Department, the delegation held in-depth discussions on trade cooperation with Wayne Brown, Mayor of Auckland, and other New Zealand political and business representatives. A number of important cooperation consensuses were reached at the venue, with the total contract value of Sichuan enterprises exceeding RMB 250 million.

Among the participants, Sichuan Xiongmao Master Technology Co., Ltd. (hereinafter referred to as "Xiongmao Master"), a smart kitchen brand founded in 2019, became a highlight of the conference. Relying on its core technologies including over 1,000 sets of digital recipes and temperature control patents, as well as its in-depth understanding of the catering industry accumulated over years, the company signed an order worth over RMB 100 million with New Zealand Zhongchen Holdings Group, with strong support from the New Zealand Sichuan-Chongqing General Chamber of Commerce. Having secured a 200 million RMB strategic investment from Guoquan in August 2025, Xiongmao Master has established itself as a leader in China's commercial intelligent stir-fry machine sector. This achievement marks its successful entry into the high-end overseas market. The achievement also signifies that, leveraging its domestic experience, Xiongmao Master is driving upstream and downstream industrial chains to expand overseas. In the process, it sets an example for local tech firms seeking international expansion amid a complex import-export landscape.

Precise Alignment with Demands: The Contract Signing Is No Coincidence

As a key enterprise representative of the Sichuan delegation, Xiongmao Master's contract signing is a mutual fit between its strength and market demands. The matchmaking conference focused on the cooperation direction of "smart industry and catering upgrading", while Xiongmao Master, having dedicated six years to the smart kitchen field, has accumulated technical and service capabilities that perfectly align with the New Zealand catering market's needs for "standardization, high efficiency, and high quality".

Wayne Brown, Mayor of Auckland, mentioned during the talks that the New Zealand catering industry is facing the dilemma of "high labor costs and difficulty in cooking standardization". Master Xiongmao's intelligent solutions, especially its products developed based on over 1,000 sets of digital recipes and temperature control patents, have provided a new approach to solving this problem for the local market.

Precise Alignment with Demands: The Contract Signing Is No Coincidence

Looking back to August 2025, the strategic investment cooperation between Xiongmao Master and Guoquan laid a solid foundation for this overseas expansion. At that time, the two parties took "intelligent hardware + supply chain" as the core cooperation direction, deeply integrating Xiongmao Master's 6th-generation intelligent stir-fry machines (Models 5000p/5000e) with Guoquan's full-chain supply chain resources.

This cooperation not only restructured the cost model of domestic catering enterprises, enabling over 100 domestic catering brands and more than 1,000 stores served by Xiongmao Master to achieve a profit growth, but also built widespread brand recognition through reports from authoritative media such as CCTV and Xinhuanet, which highlighted its core advantages of "authentic wok hei, stable output, and easy operation". Meanwhile, it endowed Xiongmao Master's service system with "replicable" international potential, accumulating sufficient confidence for its subsequent efforts to bring the upstream and downstream industrial chains to the global market.

Solid Strength + Comprehensive Services: Winning Over Overseas Partners

What impressed New Zealand Zhongchen Holdings Group was Xiongmao Master's irreplaceable product strength and full-cycle service capabilities. Its flagship intelligent stir-fry machines (Models 5000p/5000e) have made technological breakthroughs such as temperature control patents, addressing the industry pain point of intelligent stir-fry machines lacking the "wok hei" (the smoky, savory flavor unique to stir-frying in a wok over high heat) and accurately reproducing the fresh and fragrant taste of Chinese food cooked with open-flame in a wok.

At the same time, the machines have strong adaptability, perfectly meeting the space and operation needs of small and medium-sized catering stores in New Zealand. More importantly, Xiongmao Master has established a service team composed of professionals with catering industry backgrounds. Equipped with over 1,000 sets of digital recipes, this team can provide full-cycle support including equipment maintenance and recipeoptimization, eliminating overseas customers' concerns about post-implementation operations. In the meantime, Xiongmao Master has also signed a strategic cooperation agreement with the New Zealand Sichuan-Chongqing General Chamber of Commerce, and the two parties will jointly promote the implementation of more high-quality business projects in the export sector covering Australia, New Zealand, and other South Pacific regions.

Three-Party Collaborative Model: Solving Pain Points in Overseas Markets

Beyond its hardware advantages, the three-party collaborative model of "hardware + AI recipes + supply chain" is the key to Xiongmao Master's success in the overseas market. Relying on its cooperation with dozens of high-quality supply chain enterprises including Guoquan, Xiongmao Master can provide New Zealand customers with standardized food supplies such as compound seasonings and pre-washed vegetables. Combined with the precise control of heat and ingredient proportions by AI digital recipes, it ensures stable food quality throughout the entire process from "ingredients to table".

This model accurately addresses the pain points of the New Zealand catering industry, such as "difficulty in recruiting senior chefs, high labor costs, and flavor fluctuations caused by differences in personal skills", allowing local enterprises to achieve efficient operations with lightweight investment. This is also the core reason why New Zealand Zhongchen Holdings Group chose to cooperate with Xiongmao Master.

Multi-Market Layout: Setting a Model for Industry's Overseas Expansion

In fact, the New Zealand order is not the starting point of Xiongmao Master's overseas layout. Prior to this, its intelligent stir-fry machines have been put into use in countries such as Singapore, Australia, and the United States. This cooperation with New Zealand Zhongchen Holdings will further improve its layout in the Oceania market, forming an overseas business network covering "Asia-Pacific + Europe and America".

More importantly, this cooperation marks a solid step forward in the international expansion of Chinese cuisine, Chinese technology, and Chengdu-made products, while driving the entire Chinese catering industrial chain to go global. It provides a reference model for more Chinese chain enterprises and entrepreneurs aspiring to develop overseas.

For the industry, Xiongmao Master's breakthrough also offers a replicable path: in the current context of ever-changing import and export policies, only by "consolidating the core through technological innovation and expanding boundaries through resource integration" can enterprises gain a firm foothold in the international market.

Looking ahead, Xiongmao Master will continue to take "technological innovation + resource integration" as its dual driving forces. On one hand, it will deepen cooperation with Guoquan to optimize its domestic smart kitchen service system; on the other hand, it will take important overseas cooperation opportunities to continuously expand the overseas market and promote Chinese smart kitchen solutions to more countries and regions. As Huang Tianyong, Chairman of Xiongmao Master, stated at the signing ceremony: "This cooperation is just the beginning. We hope to let more overseas consumers enjoy 'Chinese food with authentic wok hei' and enable more local enterprises to see the boundless potential of technology empowering industries."